Gyllene Tider
Are Swedish rock bands starting to compete with English and American bands for lavish videos? Or is GYLLENE TIDERS’ filming of the single “Teaser Japanese” a one-off event? In any case, it cost almost SEK 200,000 when Eden film made the video with the help of specially built bars, a mini-Chinatown built in a hangar at Bromma and a bunch of costumed extras. Just to heat up the hangar at Bromma cost SEK 15,000…
Now the video is primarily intended for abroad. Because in the US, and on the continent, a video means everything in today’s launch of new pop bands. That’s how Duran Duran and others have reached their current (financial) status.
Somewhere on Swedish TV, Gyllene’s video will probably be shown in any case. For the Swedish fans there will be a tour, starting on 16 March, and the new LP “The Heartland Café”, which will be released in a few weeks. As usual produced by Lasse Lindbom.